A dedicated IP address means that you'll have a distinctive numeric identifier on the Internet and that it will not be shared with other's websites or apps as it happens with a shared web hosting account. There are lots of uses for a dedicated IP - for instance, when an SSL certificate is required in the event that you have an e-store and you want to accept online payments or if you have a login form and you want the information which users submit to be encrypted. A dedicated IP address can also be used for other apps, like a VoIP server, for example. In addition, it shall offer more credibility and protection to your sites, considering the fact that a network flood to a shared IP shall not have any impact on your dedicated IP. If you host your websites with us and you have your own hosting server, you will be able to get one or several dedicated IP addresses with only a couple of clicks and to use them just in case you cannot use the IP provided with the server.